The Phenomenon of Non-Advertising Advertisement

As a society in North America, it is widely believed that individuals are always being fired at advertisements. Billboards on the crowded street provide images and information, and broadcast advertisements that existed since the beginning of the 20th century continue to persuade listeners to purchase specific products. The ability to reach viewers can be seen in more and more places, but with the help of technology, it seems that consumers themselves are becoming the most powerful ad agency.

Advertising phenomena have been studied for a long time in fields such as marketing, mass communication, sociology, semiotics, cultural theory, social psychology and so on. Although advertisements have been studied for decades, intercultural advertising is a relatively new field of research. Advertisement information varies from culture to culture, and cultural values, linguistic and nonverbal elements (sound effects, images, colors, numbers described below, and so on) are also different.

Advertising is an evolving industry. Over the past 15 years, advertisements have changed from television to non-interactive banner ads, and finally to gadgets and programming. Publishers and advertisers have formed advertising circles that have been lost in the past few years due to many problems that plague the market. Ubex is a solution - global distributed advertising exchange based on block chain fusion of neural network, artificial intelligence, smart contract operation. Ubex's mission is to build a reliable and efficient global advertising ecosystem. Ubex simplifies the process of acquiring ad slots to minimize transaction risk and selecting the most effective website. After payment, the advertiser will automatically purchase ads based on the specified requirements set for the target audience.

GOOGL is still an advertising agency. GOOGL has launched and invested various products and services other than advertisements (cloud service, Google Play, Pixel phone, Google home device, YouTube subscription service, etc.), but this is because GOOGL advertising revenues after 2013 In 2017, which is boosting the share of 92%, it fell to 86%. In addition, the profitability of new non-advertising-based programs will be lower than the profitability of GOOGL's advertising business. Therefore, even now GOOGL's advertising profit portfolio is not disclosed, but it may be close to 100%.