The Opinion of Four

A book on the bestseller list is subject to censorship or criticism than other books published at a certain time. This is the case for turning points written by Malpem Gladwell. Gladwell 's book was organized by book reviewers / critics. From the excerpt, I read the "turning points" and Gladwell seems to be full of praise for these comments. Please rate the following reviewer / critic, Allan Wolfe of Nytimes.com, Kirk McElhearn of Techsoc.com, Andrew Collins of Redfenceproject.com.

Regardless of how you define, almost all pollsters agree that you need to meet at least four conditions in order to treat the phenomena as public opinion. (1) there is a problem, (2) a problem of opinion that there are quite a few people, (3) at least some agreement has to be obtained in some opinions, (4) such agreement is It must directly or indirectly influence it. Contrary to scholars, those who are aiming to influence public opinion are less concerned with theoretical problems, but rather they are not interested in employees, shareholders, neighboring organizations, or other people who may influence their behavior I am interested in practical problems forming a concrete 'public opinion' opinion such as group. Fate of customers or stakeholders. For example, politicians and public relations officials are looking for ways to affect voting and purchasing decisions, respectively, so we would like to identify attitudes and opinions that may affect expected behavior.

Public opinion should be regarded as an organic process, not just a state of agreement on specific problems or today's problems. Public opinion may not reach full agreement. Formation of public opinion is the result of personal interaction within the group. If a minority opinion may affect a majority opinion, that may also be public opinion. Public opinion is a collective and dynamic process. It sometimes changes. Responsible adults can introduce changes in public opinion for the welfare of the country. If there is unity or agreement, the discussion opens the way to the formation of public opinion. Therefore, the consistency of views generated by mutual discussion may form the basis of public opinion.