The North Star Policy of NIKE

In 2013, Nike ranked 126th in the list of Fortune 500 from 136 in 2012. It is the world's leading sports brand, but this does not mean that it can ignore the only corporate social responsibility. Nike is dependent on its ability to transform into a sustainable economy and has worked vigorously to achieve these goals. They began extensive restructuring in almost every aspect of the company. These changes include improvement of the environment, factory working conditions and treatment of workers.

Nike's growth is wonderful. Worldwide, it is a $ 9 billion company, the largest company in the market, recently opened in 1971. Europe has recently been a major area of ​​Nike and revenues have increased at an annual rate of 23% from 1996 to 2000. Britain is the second largest market in Nike. Nike is the leader of the UK market, but the company of the company was born in a country that is very fascinated with football. Perhaps the biggest achievement of Nike in the UK is to bring new vitality to football marketing.

Nike is the global market leader of sports shoes and apparel, and has operations in more than 200 countries. Europe, Asia, North America and Latin America are the main markets where Nike sells its products, and it is truly a global organization. According to Mintel Nike dominates 20% of the US sports market. Nike's main products include footwear, sporting goods, men's clothes, ladies' wear, accessories and so on. Founded in 1972 by a former Oregon University star, Phil Knight, Nike is currently one of the wealthiest people in the United States. Instead of manufacturing Nike for product design and sales, we contracted from 600 factories scattered all over the world and manufactured it, employing about 650,000 people. (L. Hill, 2009)

Thirty years ago in 1985, Nike executives aimed for the best choice in the North Carolina Chicago Bulls in order to find a way to unify the company 's control over sports markets. His name is Michael Jordan. Nike pursued Jordan's most profitable celebrity sports recommendation and offered him $ 500,000 worth of contract worth over 5 years and stock options. The first Air Jordan sneaker released in 1985 was sold for $ 65 and produced $ 70 million worth within two months (LeBron and Swoosh signed the predecessor of a lifetime contract of $ 100 million did). Dollar goods. The rest is history