The New Coke

About Coca Cola Coca Cola was invented by Atlanta's pharmacist John Pemberton and his three-legged brass pot and dates back to 1886, by the year 1985, the 100th anniversary of the establishment of the Coca-Cola Company came to an end. (Cook, 2002) In the 1980s Coca-Cola and legendary Roberto C. Gottjeta witnessed a series of outstanding achievements. However, there are some troublesome problems. The 87-year competition between the traditional market leader Coca-Cola and the perennial second-choice Pepsi changed unexpectedly in the mid-1970s.

In 1985, Coca-Cola conducted experiments as to whether people like traditional cola or new formula. 55% of the blind-taste study participants liked the new Coca-Cola, and the new Coca-Cola preference increased by 6% after the identity of the prescription was revealed. One of the most effective ways of attracting people's attention and causing action is to make something rare. People are concerned about the possibility that something is missing. If you are writing to the audience, this means to offer the reader exclusive content or to provide specific content for a limited time.

On April 23, 1985, Coca-Cola made public announcements on beverage prescription at "New Cola" and tried to change it. Subsequent taste tests showed that most consumers prefer Coca-Cola and Pepsi's new Coca-Cola taste, but the Coca-Cola management was not ready for general nostalgia for old drinks, It led to a strong opposition. The company succumbed to the protest and returned to the formulation on July 10, 1985 using high fructose corn syrup instead of sucrose as the main sweetener under the name of Coca-Cola.

On April 23, 1985, the Coca-Cola Company advertised mostly that it is changing the prescription of the beverage with "New Cola". Subsequent taste tests revealed that most customers have chosen the taste of Coca-Cola and Pepsi's new Coca-Cola, but Coca-Cola management is primarily not prepared for the nostalgia of old drink citizens accordingly . On July 10, 1985, the company succumbed to the protest, replaced the old method with the name of the Coca-Cola model, and replaced sucrose with high fructose. On February 7, 2005 Coca-Cola designed this sweetness of cola products at this time of 2005, using sucralose, an artificial sweetener, which is the same sweetener currently used in Pepsi Announced.