The New Blue

About IBM: History of Big Blue IBM can go back to the development of electronic calculators several decades ago - Big Blue is a group of other companies that began in the 1880's in 1911 Computing - Aggregate - I was officially born as a record company. . Since that time, the company has worked on the development of mainframes, calculators, personal computers, networks, software, and several scientific advances. Four IBM researchers received the Nobel Prize. In 1990, IBM came to the most profitable year in history.

Prominent W. Chan Kim and Renee Mauborgne researched for decades with their new book "BLUE OCEAN SHIFT" and shifted from a competitive "Red Sea" market to a brand new market and "Blue Ocean" . "This book provides a systematic five-step process designed to grow your business by creating your own, uncompetitive market.What you are a start-up company or a mature team Whether it is a member or not, I will transfer my business to open water and I will never worry about competition.

Between each core segment, adjacent area, distant market area, I have added a blue triangle to represent the new "Blue Ocean" market that may be developed by your organization and others. The term Blue Ocean comes from the book of Blue Ocean Strategy. This book explains how organizations can create new markets by combining the concepts of adjacent markets. The vertical axis represents time, as others have observed, it is not necessarily a major consideration in many classic strategic tools. However, as the speed of change seen in many industries today rises, I think that time is an important factor that needs to go ahead.

The Blue Ocean strategy is another way to approach strategy, not to compete with the existing market (Red Sea). First, competition is also an important issue in almost all external environmental strategy analyzes, and in many mature markets, growth only slows as more donation increases. So, how do you create a new market? The first thing you have to do seems to be almost obsessed with the curse of brand and positioning fundraising activities. The core of the Blue Ocean strategy is that we need to make the competition irrelevant. To achieve this, it is necessary to create a dramatic improvement in value for consumers / donors while reducing costs.