The Negative Impact of Targeted Advertising on Adolescents and Children

Currently, advertisements can be expressed in different ways - as a basic element of business, as an entrepreneurial spirit or as an alternative to communication (William F. 2004). Beginning from ancient times, its main purpose is to sell products. William F. (2004, 6) argues that "every consumer is exposed to hundreds, thousands of ads every day". Even TVs, banner advertisements, websites, magazines, newspapers, sports events and even tea cups, we can see advertisements anywhere.

The aim of this study was to study the impact of food advertising and marketing channels for children and adolescents and their response to those channels. In short, this research will decide whether TV advertising will affect adolescent purchasing behavior. In this study, the impact of peer group stress on the selection of other factors was also measured. Fast food companies can use the information in this survey to understand the likes and dislikes of young people in fast food TV advertisements and whether their advertisements affect the choices. Today, the business environment is very active, customer preferences and preferences are constantly changing, and the same type of advertisements should not be used throughout the life of the product. Very important

Ads will affect viewers. From songs to logos, characters, food advertisers must pay attention to the audience. Competition is the ability to target advertisers to children. Children will be targeted by using cute phrases, animated characters and toys with these competitive advertisements. In other words, this is called "psychological persuasion". Many kinds of food have phrases associated with them. Commercial ads transplant their products using these phrases