The Negative Consequences of Women in the Media- Analysis of a Specific Ad that Exploits Women

When you first saw this ad, you may say to yourself: "I know the discrimination and stereotype by gender, whether there are women in the media." You may not know I do not. Women and groups are affected, and how do they see themselves in the mirror? One of the greatest impacts on women and girls for the media. Media advertise the image of the body, clothes, and fast food. At the same time, they promote unrealistic consequences and weight loss. The combination I mentioned above is not only for adolescent girls, but also for women with eating disorders and unpleasant self-imagery.

Many studies have shown that this exploitation of women in the media adversely affects the mental health of young women, but recent research has focused on elderly women in Western society. It has been observed that the exploitation of young and attractive women in the media has felt various emotions such as sadness, anger, worry, embarrassment, desensitization, alienation, discomfort. About the influence of media judged by others on young women and middle-aged women In the research conducted in 1994, the main wish for girls aged 11 to 17 is "to maintain weight loss and weight" understood. There is no difference in the results of older women. More than half of the answers are their body and weight when asked if they want to change their own life most.

Women's expression in the media has been criticized for the sustainability of gender stereotypes. Women's exploitation in mass media means criticism of women's use or objectivity in the mass media and when such uses or depictions are aimed at enhancing the appeal of the media or product, the depiction of women is appropriate Interested, or general women's interests. Worriedly, all forms of media have the ability to portray images of unreal stereotypes by shaping people's perceptions by portraying women as obedient housewives or sexual objects. Media emphasizes the role of traditional families and gender to normalize violence against women. Many studies on portraying women in the media indicate that women are often absurd, brittle, not smart, obedient and drawn to the male.