The Myth Of Consumerism

Every society has a myth. In some societies, it is religion. Our religious belief is consumerism. Ellen Weiss of the San Francisco Museum of Modern Mythology, consumptionism is enhancing capitalism's firepower. In capitalist society, the goal is to earn money in any way, taking advantage of potential weaknesses that may exist. Humans have wild imagination and this wild imagination is a powerful force, but it can be a potential weakness like all powerful forces. The use of advertising is our imagination and our imagination is a full-fledged role in religion and mythology, it is necessary to tell the story of morals for them and learn lessons.

Our imagination is the use of advertising Our imagination is that religion and myths have played a full-fledged role, telling stories about their morals and the lessons they need to learn. Now, consumerism has fulfilled this responsibility. Consumer ideology is the golden rule, propaganda as a sermon, and our idol products, as religion is to plant faith in the early days, like consumptionism. Ellen Weiss (qtd. To "Advertising People" in 1997) From the perspective of mythical authority. The metaphor of her religion and consumerism is accurate. There is no doubt that she mentions the role that consumerism plays in stimulating our imagination. It does this by telling us stories, we play a leading role and draw better life's pictures through the products we sell. Our imagination is overwhelmed by these stories. Because they understand the world, we want to believe them.

Abandoning the phenomenon of the public's privatization and social movements, I define consumerism as a false belief (myth) that individualism felt satisfied with consumption. In this sense, consumerism is a way to accept consumption as self-development, self-realization, self-fulfillment (this will be discussed shortly under human development). In such a consuming society, the individual's identity is linked to the content he / she consumes. People buy more than their needs for basic needs and care about their own interests, not mutual common interests or ecological benefits. Whether personal happiness is the best is equivalent to accumulating goods and using services (Goodwin, Ackerman & Kiron, 1997). Sustainable consumption