The Most Appropriate Pricing Technique for Cadbury

Cadbury's most suitable pricing technology Cadbury has seven different pricing techniques. The first pricing technique is skimming pricing. By omitting pricing these prices are set very high to take advantage of some people's needs for new products and design at a certain price. If demand is not elastic, skimming is most effective. For example, the price of Cadbury is the same as that of most competitors, and its price is the same as the price that customers can pay. The cost plus pricing method is based on the cost structure of Cadbury. This is preferred by accountants because they believe that accountants are more accurate and reliable.

The strategic positioning of Cadbury depends on the choice of appropriate pricing technology. We place a competitive pricing strategy in order to ensure that adjusted prices do not exceed competitors' prices while emphasizing high quality products, effective promotion and reasonable advertising, and value for money. I am adopting it. This strategic choice is reasonable and reasonable. Regardless of personal taste and other necessary factors, consumers view the value of products as one of the most decisive factors in making purchasing decisions. Therefore, Cadbury can not apply the skimming pricing method to the design and release of new products. This technology can be applied under inelastic demand conditions

One of the offline technologies that seems to help increase sales is promotion. This can be achieved by Cadbury's ability to encourage customers to purchase Cadbury lemon by offering the product at trial price or by providing free of charge the first millions of products for free . Similarly, if an item is sold through a third party, such as a retailer, the point of sale information material or a special promotion designed to promote the seller to sell or stock more items It is provided. Number of products

Product pricing is the key to reflect the brand image. Therefore, before deciding the price of the product, Cadbury carefully examines the image of the product, the value that the product provides to the consumer, and the target consumer. Clearly, different Cadbury products are priced differently for different market segments. Pricing affects the brand. For example, Cadbury offers bar chocolate at a higher price than mass market Tesco and Sainsbury bar chocolate. Cadbury also sells some high-end products to earn premium premiums such as Cadbury Milk Tray, Cadbury Rose, Green and Black, reflecting the luxury image. The price of the product also depends on the customer's perception of the brand that Cadbury had considered before setting the price of the product.