The Medici Effects by Frans Johansson

When I have the opportunity to review books on our entrepreneurial class, I have a goal, I would like to find a writer who is not a typical writer. I do not want a 65-year-old professor to tell me about the theory and business model handled in the classroom. Frans Johansson grew up with a bachelor's degree in the environmental sciences and MBA from Sweden. Johnson is the one I applied for the idea in my own career what I was looking for.

Among the Medici effect, Frans Johansson pointed out that "breakthrough creativity occurs in various fields, ideas, people, and culture." He defines the intersection as a dynamic change in the rules of the game. Concepts between fields are combined to create an idea spreading in a new direction. Just like any social event, we will look for people who will like the same to form our tribe. It makes us feel comfortable and as we know that we pursue them through the path of least resistance, we share our thoughts more freely . But Johnson disputed this idea and invited us to the way of discomfort. "When you build your team, try to choose a person who makes you gentle (not completely) uncomfortable, this discomfort usually indicates that they bring something new." You may be looking for ways to get rid of that stagnation. The industry provides maps. Now they seem to have lost their seat.

Entrepreneur François Johnson called it "Medic Effect". It refers to what the Medici family in Italy put together various subjects such as painters, sculptors, poets, scientists and philosophers. A creative explosion that took place. Together with these people, new ideas flourished at the intersection of each field, which led to the Renaissance. The Internet has revolutionized the potential number and diversity of our points of acquisition whether it is people, companies, ideas, facts or experiences. Although Henry Ford may be inspired by several visits to the assembly line of the meat packaging industry, today's innovators are exposed to countless "assembly lines" every day throughout the world of connected equipment .

Successfully linking seemingly unrelated questions in different disciplines, the relevance or ability of a question or idea is the core of innovator DNA. Frenchman Johansson of the entrepreneur expressed this phenomenon as "doctor effect" referring to Florentine's creative explosion when the Medici family gathered people from various fields (sculptors, scientists). Poet, philosopher, painter and architect. Together with these people, new ideas flourished at intersections in their respective fields, which led to the Renaissance, one of the most creative era of history.