The Media: Selective Exposure and Perception

Media need to introduce some interesting things so as not to flip the channel to some entertainment content, but the man will stay in the news channel. So they developed a strategy based on selective exposure to stop people's attention and stop channel surfing. Citizens can sometimes see how much they have heard the story can be done based on. And they form their own opinion, whether they talk about the whole story or what they absorb. 9: 00 Monday morning, the only news on the Internet reported in another plane accident in New York.

Perception, organize information into the generation of meaning, and choose the process of interpretation. Selective Perception Process: Selective Exposure exposes consumers who choose their own promotion. Selective attention, consumers will pay attention to select messages to advertise. Selective perception, consumers interpret information according to their beliefs, attitudes, motivation and experience. Selective retention: Consumers will remember them more meaningful and important news

While we are in many aspects of human life, we've seen selective exposure, but we can create a larger exposure for people who actively participate in social media in a selective way I will. Selective exposure generally refers to people who are inclined to support information that enhances refusal of information on their opinions and their opinions. As technology becomes more personalized, selective exposure of universality is also increasing. The use of television technology allows people to choose to receive news from any organization. In a survey conducted by the Pew Research Center (Pew Research Laboratory), the Democratic Party was shown that the possibility of CNN is seen in the Republicans five times, the Republican Party sees Fox News, the possibility of the fifth Democratic Party. As a result of these O'Reilly factors, these results have been expanded in research based on a talk show perspective. Hayato and Samuel Azran (2017) Recent studies investigated the exposure to online media during the 2016 US presidential election primary

General TV exposure similar to exposure to RTV may affect audience perception and behavior. For example, in research, the effect of traditional media, in general, contact with television programs may affect spectator perception of racial / ethnic stereotypes (Mastro & Greenberg, 2000) It shows that. In recent years, some critics culture media scholars (Race, 2008 Bell Jordan views negatively affect distorted RTV program (2008), Boylorn, 2008 ;; Cook Jackson & Hansen, 2008; Squires, I point out that the race may be an audience)

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