The McDonaldization of Society

"Social McDonald" is a book published by sociologist George Ritzer in 1993. Ritzer believes that the social structure of the fast food restaurant has been organized in the second half of the 20th century and has extended the rationalization process to the field of daily exchanges and personal identity. McDonald 's in the 1990' s was used as a case model. [2] Based on the review of relevant academic texts in 2002, this book incorporates the term McDonald into academic discourse as a way of explaining the social process that produces "mindful compassion". [3]

In McDonald, Ritzer extended and updated the core elements of Max Weber's work and critically analyzed the influence of changes in social structure on human interaction and identity. The central theme of Weber's modern social analysis is the process of streamlining, it is an extensive process, and the traditional thinking style is replaced by the analysis of purpose / means of formal social control and efficiency. Weber concluded that the typical performance of this process is large and formal, which is characterized by bureaucracy, hierarchical authority structure, complete division of labor, creation of rules and regulations, non-personalization, and technical competence I think that it is an organization. Bureaucratic organizations not only represent the process of streamlining, but also promote the process of this process and thinking structure of human interaction further and bring a more rational world. This process affects every aspect of daily life.

McDonald's in McDonald's society may seem a bit misleading, but in fact it means rationalizing society. The use of the term "McDonald" is just one excellent example showing the rationality of fast food restaurants. - McDonald's: If you have eaten in a restaurant (fast food / formal meal), if you ever used ATM at a bank, spent a vacation at an amusement park, or passed a shopping mall, already touched McDonald's It is. McDonald's is a process in which the principles of fast food restaurants are becoming increasingly dominant in American society and other parts of the world (Ritzer, 1996, 1).

McDonald's is the term used in the sociologist George Ritzer's book "McDonald's Association (1993)". This happens when culture has characteristics of fast food restaurants. McDonald's is a reconceptualization of rationalization, or reconceptualization from a traditional thinking style to a rational thinking style, and scientific management. - With centuries of progress and development of culture, the idea of ​​government and democracy is constantly evolving. The economic and cultural status of a period affects people's perception of the government. Living in a capitalist country does not necessarily mean that democracy does not exist. However, this does not mean that national democracy has been fully formed and developed. The capitalist economy has transformed beliefs about what it means into democratic countries.

McDonalds is inevitable. George Ritzer in McDonald's society is a critical analysis of the impact of changes in social structure on human interaction and identity. According to Ritzer, "McDonald" means the process in which the principles of fast food restaurants are becoming increasingly dominant in American society and other parts of the world (Ritzer, 1). A double-edged sword has both advantages and disadvantages to society, but the threat to national tradition outweighs contribution to society One of the national traditional threats caused by globalization is Americanization or It is the spread of American values. Emergence of globalization and development of globalization