The Mattel Barbie Doll

Behind the Barbie creation magic. The holiday is coming, and the list that children buy is very long. When I took a walk through Toys' R Us toys' passage, I thought it was difficult to miss something with a typical North American toy store Mattel 's Barbie. Plastic doll in clothes, it looks simple, but it is not perfect. From the concept of California to manufacturing in China, local toys in Vancouver to Susutoa, Barbie sitting on the shelves of the toy shop has experienced many social and geographic processes in its production. It will reach my exciting 9-year-old cousin on Christmas morning.

Mattel Barbie debuted at the American Toys Congress in New York in 1959. The image of Barbie comes from a stereoscopic version of a mixed cartoon character named Lilli that appeared in a small German newspaper in the 1950s (Rand 25, 32). The original Bild Lilli doll was erotic play for men, sold in tobacco shops and bars (see Figure 1). According to legend, Ruth handler (founded at the time of the establishment of Mattel with her husband Elliott handler in 1945) imagined a paper doll when I met Lili doll while traveling to Switzerland in 1957 I tried. Three dimensional performance Still in sexual suggestions of toys, Mattel negotiated Lilli's rights and brought her back to the United States for redesign and sale in the form of Barbie. Her sexy image has changed a bit more and is more "how much" image.

It has great potential to represent the identity that consumers can imagine. The distortion experienced by Mattel Barbie at Merida will be discussed by observing the identification of cultural symbols in the local version of the doll. It contradicts some of the original meaning of the product. In this case, the general term "Barbie" refers to all kinds of adult female dolls (even if they are made of wire or paper, even if they are not very similar to Mattel Barbie). Possibility to infiltrate the meaning system of the region without having its original meaning. General description of Yucatec culture and identity stimulated discussion about Barbie's position as a cultural icon.

Barbie is a brand of accessory brands including Mattel dolls and other family members and collectable dolls. For over 50 years Barbie is an important part of the toy's fashion doll market and has been the subject of many controversies and litigation, often including imitation of dolls and their lifestyle. Mattel sells over 1 billion Barbie dolls and is the company's largest and most profitable product line. However, sales have sharply declined since 2014. The doll changed the world's rich community toy business by becoming a tool for selling related products (accessories, clothes, Barbie friends, etc.). She has great influence on social value by telling women's autonomy features and many accessories This is an ideal high end lifestyle that can be shared with wealthy friends.