The Marketing of Products to Children

You think that marketing for children is a social problem. Introduction Since the advent of the free market policy of the 20th century, the sale of products for children has been continued. However, in recent decades, the expansion of marketing activities for children has increased dramatically. Normal children, such as television programs, magazines, online advertisements for children, see thousands of TV and print advertisements annually.

The company sells products for children through television commercials with children programs in particular. These ads appeal to children and are designed to promote products such as toys and snack foods. Should companies be allowed to sell to children or should they protect children from advertising? Please state your opinion on this issue. Reason for use and concrete reason

Child marketing is a controversial complex topic, and the company seems to have their own opinion with everyone. Problems for companies offering products and services that appeal to children's target markets are sales of products to children, ways to sell ethically to such young people, and selling product lines with appropriate products It is to do. The product market for children is huge. In the United States alone, 53.7 million children aged 5 to 11 years became potential customers of these companies in 2015. If marketers are considering the potential value that can be obtained from marketing for children, they can target this group of people.

Today, marketing and advertising are penetrating into the daily lives of children. Many products sold to children are unhealthy and encourage obesity. Infants often do not understand the compelling intent of advertising and it may be difficult to understand the intent of new marketing skills that obscure the boundary between business and programming content even by older children not. There are relatively few government regulations protecting children from this very commercial environment. In this article, my first research trend is to consider youth marketing and advertising practices after making children and teenagers more attractive viewers for marketers and advertisers. I discussed content analysis of food and drink, toys, alcohol and tobacco. I also focused on the following points and studied the impact of marketing on children.

Advertisements for children are marketing or advertising products or services for children based on domestic laws and advertising standards. It is usually the subject of discussion and is related to suspected effects on children's consumption. In recent years, such advertising laws have been developed largely, such as the Children's Online Privacy Protection Act (COPPA). In most countries, advertising for children consists of a combination of law and advertisement.