The Magic of Innovative Media

In recent years, we have witnessed major changes in the company's advertising approach. Because some new strategies have emerged in the advertising field, old and traditional methods are obsolete and invalid. Innovative media is one of them, it has great potential and you can increase sales of your company magically

Innovative media is a strategy of various innovative media organizations for displaying advertisements in such a way that potential customers can not ignore them. If people turn their attention to them, they are well presented; their images are fixed in their minds, and ultimately they drive to buy products. Advertisements are actively displayed and people can not ignore them. They are very attractive and carefully placed in the most visited places, so they cast spells on people's mind and ultimately customers buy them

India's innovation media is increasing as more and more organizations offer these services. These have innovative ideas for advertising specific brands. For innovative advertisements, place huge 3D panels in busy places, arrange attractive statues, such as photos of advertising products to fix huge objects like buses and heavy trucks, sometimes live advertisements Including Including.

One of the most common types of innovative advertisements is advertising in shopping malls. In this type, advertising products are displayed in public areas of shopping malls, attractive slogans and complete professional teams provide customers with information on products. When people see these products and their very attractive pictures they are fascinated and are bound to buy them after all. Advertisements at shopping centers have its advantages as most people coming to the mall are perfect target markets for these products. They are usually very good and can afford most advertising products. Therefore, the shopping center is a wonderful place for innovative advertisements.

As a result, innovative advertising will help increase sales of related products and increase profits. Since it has an attractive, realistic and attractive presentation strategy it has a magical ability to gather the attention of potential customers. They portray the product in a lively way that customers inevitably purchase them and ultimately double the company's profits.

As Peter Drucker wrote in "Innovation and Entrepreneurship", it is "Innovation is work". There is nothing like magic. Innovation, coupled with the ability to identify opportunities, requires investment and effort. If you are a successful company, there are some products on the market, you earn money, why do you want to invest in innovation? After all, research and innovation work can never guarantee revenue. Is it more meaningful to invest in new functions of existing products, compete with competitors in search of market share, and satisfy customers?

Recent evidence against startups and innovative magic of SMEs. According to GE's Innovation Barometer 2018, the business world is increasingly seeking innovation dynamism as a multinational company and a large company, not a start-up company or a small business. The graph below shows the sudden change in attitude from 2014 to 2018. This is more prominent in Turkey (above). Why are more and more multinational corporations and large companies considered as the driving force for innovation? In my opinion, one reason is the highly concentrated industry transformation of innovation activities. In the fourth industrial revolution, innovation is a field such as social media, e-commerce and so on from industrial sector dominated by large companies such as manufacturing, finance, energy, health etc. In the latter industry, emerging companies such as Facebook and Amazon have become the world's largest multinational corporations in the past decade.

As explained in Magic Logix's CMO "Big Data and Social Media Guide", "The possibility of a company collecting data and practical business intelligence from social media is enormous, Daniel Newman said, We believe that the Internet is promoting digital change.It's Internet will help to create a more efficient city and a more slim business.He said that "by the year 2020 an estimated 50 billion There will be an IoT sensor, and by 2030 there will be more than 200 billion items of things Internet. "