The Macro Market Environment

The macro market environment must understand the environment that the company will introduce before launching new products. This is done to ensure that the product meets all expectations and complies with the specifications required to comply with the law. There are many factors to consider before products are released. One of them is the macro market, that is, the national environment. This includes political, economic, social and cultural environments, and technical environments.

Corporate Marketing The macro environment includes a variety of external factors represented on a large scale (or macro) scale. These are usually economic, social, political or technical phenomena. The general way to evaluate the company's macro environment is by PESTLE (political, economic, social, technical, legal, ecological) analysis. PESTLE analysis analyzes national political issues, culture and climate, key macroeconomic situation, health and indicators (economic growth, inflation, unemployment, etc.), social trends / attitudes, and the nature of technology influence. Business processes in society and society

The marketing environment has a micro environment and a macro environment. "The macro environment is a larger social force that affects the entire micro environment such as population, economy, nature, technology, politics, and cultural power" (Kotler, et al. 2001: 116). The macro environment is a major social force that influences the micro enterprise environment. Elements of social power are not only threats but also opportunities for corporate marketing activities. At the same time, the macro environment restricts the micro environment (Wang, 2001: 56).

There are two important factors in the marketing environment: the micro environment and the macro environment. The macro environment is "a bigger social power influencing the entire micro environment." The macro environment has six powers of population, economy, nature, technology, political and cultural strength. The company's marketing strategy needs to take account of changes and trends in these environments to provide opportunities and threats. Successful companies are companies that regularly fix marketing mix and strategies to adapt to these changes.

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