The Long Tail: A Modern Look at Supply and Demand

Chris Anderson's title "Long Tail" represents a concept created in 2004 to define consumption curves for all kinds of goods of the day. In the world of luxurious springs, the long tail is a curve, the tail is long - never really goes to zero - against the length of its head. In other words, this represents a new consumer phenomenon mainly caused by the Internet, basic clicks are replaced by niches. The less sales, the more sales.

In terms of enabling 'long tail', Bancor has secret weapons. Long tail is a description of content and products that are often high in demand and low in sales. However, the sum of these long tail products accounts for the market share that exceeds the highest performance products on the market. For example, all Twitter accounts with 100 fans have more followers than the top 100 accounts. Long tail has to be denied as it becomes a universal liquidity problem in cryptographic currency and technical obstacles

The online market likes long tails. Retailers such as Amazon and Barnes & Noble are making lots of money here. According to Anderson, long tail sales can generate up to 25% of online retailer's revenue and a third of profits (Long Tail, 131-2). We are talking about millions of dollars. For charity purposes, they are obviously not on the long tail. Before books are profitable, publishers must fund the prepayment of authors, design and production, marketing and advertisement, inventory keeping and so on. In order to pay these direct and administrative expenses (salaries, rents and other company management fees) publisher's books must generate substantial revenue. The $ 3,4,000 will not cut it. Finally, these books must earn healthy benefits from income within 12 months. Time is as important as money