The Living Room Candidate

"We can offer goods to senior career candidates like breakfast cereals, which is the ultimate insult to the democratic process."

"TV is not a gimmick - if it does not work well, nobody will be chosen again as a big office."

In an environment where the media is saturated, our television, computers, mobile phones are deployed all day through news, opinions, entertainment, television commercials are areas where presidential candidates control their images perfectly It continues. Television commercials use all the tools of fiction film production, including screenplay, vision, editing, and performance, to refine candidate's main event theme to some powerful images. Advertisements caused emotional reactions, supported candidates, or cast suspicions on others. Commercials reflect the style and technology of the era when they were made, but the basic strategy and information has not changed over the years.

Since 1952, advertising executive officer at Madison Avenue Rother Rivis has confirmed to Dwight Eisenhower that short selling advertisements on these popular TV shows are more attractive than "any other form of advertisement" It was. More voters including more than 300 commercials. This innovation has had a long-term impact on the mechanism of the presidential election campaign.

The living room candidate is exactly the same as the development of technology over the years, and the advertisement of the presidential election campaign has experienced the era of confusion from 1952 to 2012. Today, the media environment is surrounded by entertainment, opinions and news. It is worth noting that television commercials are areas where presidential candidates have complete control over their appearance. Advertisements that have been selected over the years are as follows.  1960 ___ 1980 ___ 1996 ___ 202121960, I was Vice President Nixon then, as Reagan in 1980, Clinton in 1996 and Barack Obama in 2012. Vice President Nixon made a speech on formal television at the presidential campaign campaign, answered questions about the cold war and government corruption and showed Americans that he is a stronger and more experienced candidate. In 1980, Ronald Reagan used advertisements to fight Jimmy Carter.

In the second debate in 1980, Republican presidential candidate Ronald Reagan opened up a long response to President Jimmy Carter's medical problems at the time. here you go. In only three seconds out of four words, Reagan suggested that Carter did not know about what he was talking about. President Obama met his long personality at the event of the CNBC City Hall when Mr. Vermahart, President Obama's supporter, told the President "I am exhausted and I can not protect him". He said he would change everything for the middle class in a meaningful way. Considering that Obama who is "waiting, waiting" will make a "fickle, magical" response, Heart said.

Let me clarify, I will never put candidates into the spin room after discussion. why? If the candidate goes well, admission to his or her whirlwind is an unexpected environment, so there is a possibility of an unenforceable error. I do not like mistakes that are not enforced. If the candidate fails, the spin room allows reporters to rethink the candidate 's worst moment and invite him or her to dig a bigger hole. Mr. Trump went into the spin room last night and felt it necessary to "interpret" everything he said, seems that he did not believe that the discussion last night worked. My idea is that if a person is not preparing for debate, it means that the spin room is not ready. Because Mr. Trump had something to prove, he did not allow his agent to turn back to the discussion, but let him frustrated with his thoughts last night ... he is still ready It is not done.