The LEGO Ad

LEGO is the world's largest toy manufacturing group fighting for consumers. This concept is shown in the ad used by LEGO. To illustrate this point, advertisements in Lego's ads are not playing violent and harmless Lego toys, so children with a healthy heart that does not see violence or terrible things on TV I will introduce the concept. Lego advertisements are targeting people with children, such as the majority of the population, that is, parents, grandparents and all other relatives. It uses the persuasion method pointed out in Hirschberg's article, such as sadness of photos, logo of copy, spirit of display of company name (1).

The increase in violence in the LEGO case is particularly interesting as LEGO was once advertised as a substitute for violent toys. In 1966, Lego's advertisement cursed the word "peace" with a huge font on the image that the two children are playing together in harmony. "In this nervous world, there is a toy that does not shoot, explode or explode, and does not produce harsh sounds," the advertisement writes. "The name is Lego, it creates something." "In the 1980's you became enthusiastic about the Lego action figure toy you had to compete," Pennsylvania State University studied toys and children Professor Gary Kroos of history said. Culture "In the 1990s, video games, Nintendo, Sega, etc. were forced to adjust, which is a big company, all of them are participating, they have to do retirement age and medical care, so they Is adapted to the culture that other toy companies effectively form.

Lotas reminds me that this ad is very popular. At that time, the starch test to measure the memory of readers' print ads was the industry standard. According to Lotas, Lego ads recorded a very high score in the starch test. Please encourage LEGO to stick to this ad for several years. Television commercials (not broadcast on YouTube) show that parents refuse to buy, children make their own toys - guitar and so on. A few years later, Lotas left SSC & B and started with Lotas Minard Patton McIver, which is operated by Lotas and three other female advertising veterans. At the same time, Lego gave up on the event, and the toy developed from an open brick which saw suit suited to the theme seen in the 1981 advertisement, and the children modeled on the box I tried to recreate it.

There is a big difference between building something from a LEGO brick and building something from concrete. Legolenga can be changed and adjusted. They are always temporary. Of course, unless you glued them like Lord Business in a Lego movie. Even if the last lawn breaks and bends, concrete does not move