The Kia hamsters are back, now in 'turbo' form

According to the company's report, Kia Motors once again noticed the favorite music hamster, including a short film called "The Arrival" produced by David & Goliath's agent, and advertised its 2017 Kia Soul Turbo.

In this video, "Turbo Hamster", an ultra high-speed version of the popular brand mascot, was introduced and escaped from the obstetrics ward of the hospital, the nurse desperately hurriedly caught up with Motörhead's "Ace of Spades". This pursuit ends with a Turtle Hamster landing soul turbo filled with more familiar mature hamsters in Kia.

This short film will be screened on platforms such as YouTube and Facebook and this weekend will be displayed on the screen of more than 25,000 theaters through the National CineMedia and Screenvision movie networks.

Kia's latest advertisement has been released in many well-known advertisements including versions 15, 30, 60 and 90 seconds, but it shows increasing importance of the brand to more pure and narrative-driven stories . The vast majority of videos are only how hospital tracking and how it synchronizes with the original soundtrack, Kia brand name and Soul Turbo cars only appear in the last few seconds

Advertising also has a clear movie appearance and Kia's Hollywood treatment to integrate it with a large cinema at the weekend of 4th July may gain some strong talk at the time of release Hmm. Although the location of the previous Kia hamster was related to the popular top 40 of LMFAO's "Party Rock Anthem" and Maroon 5 "Animals", "The Arrival" scene has a more retro atmosphere through selection of Motorhead's song I brought it. It seems that consumers are enthusiastic about becoming a catalyst to select nostalgic consumers

Since its first appearance in 2009, the music-oriented Kia hamster has grown quite a symbolic product and some advertisements offer hundreds of thousands views on YouTube and other platforms.

"From hamsters in the city streets to the post-apocalyptic video game world, hamsters have borrowed for the soul with an international reputation, not only to attract young people and young people We advertised the Kia brand by "smashing". The House of Representatives regained their charm, enthusiasm, music. " "Seoul is designed for young people, they want to continue our marketing activities, emphasizing creativity, optimism and pleasure, stand out from the crowd."

ICONIC HAMSTERS of Kia plays electronic dance music to the opera of the 18th century with the new soul advertisement campaign

Why is it a hamster? There are various kinds of hamsters, but Kia chose Golden Hamster, the most common hamster pet at Purdue University Veterinary College. These hamsters are "small (4 - 7 inches), short rod hem" with large cheek bags, small eyes, and various attractive coat colors. Golden hamster is an ideal image that triggers by pulling a part of the human brain and causes what someone wants. This Kia commercial aims to create a mood among adults who want a car that the hamster wants.

According to the pet's website, the Syrian hamster is the largest captive hamster and the most popular choice for hamster pets. Members of these rodent family members are also known as golden hamsters or standard hamsters, keep themselves because they are antisocial and may be aggressive to members of their own species It is best. Syrian hamsters are sometimes up to 7 inches long. Their size makes it easier for kids to handle smaller hamsters. Since Syrian hamsters need less maintenance than other types, we offer good choices for children. Teddy bear hamster is a popular long hair version of Syrian hamster.