The Interinfluences of Ethical Issues in Global Marketing and Social Responsibility

Introduction According to Al-Emadi and Al-Asmakh (2006), global marketing ethics issues and social responsibility interact. By pointing out that companies enter the international market, we have experienced various problems, especially in terms of morality and society. Mishra & Suar (2010) defines waves of globalization that are attracting companies to bring companies to the international stage. This process has been going on for a long time, but now there is an opportunity to expand market share.

Nepotism, sponsorship, corruption, leadership challenges, conversation, ethical leadership, emerging market leadership issues, ethical leadership, responsible leadership, corporate ethics, corporate social responsibility, value and ethics, emerging market strategies, corruption, Corruption; power capitalism

The pursuit of social responsibility and ethical marketing does not automatically lead to an increase in profits, but companies are still responsible for ensuring their actions and their impact on society. In this article, 1) understanding of business ethics and social responsibility marketing, 2) formulation and implementation of social responsibility marketing plan, 3) main aspects of social responsibility marketing, 4) characteristics of social responsibility marketing, 5) 5) your marketing strategy, 6) ethical issues confronted by marketing, and 7) summary of company's unethical marketing practices

Ethical marketing is defined as the application of marketing ethics to the marketing process. Ethical marketing comes from social, cultural responsibility and sensitive business areas. This is a moral perspective on marketing issues that require ethical judgment. The long-term viability and future success of mankind mainly depends on accepting or refusing these concepts. Ethical marketing should also observe whether the expression or marketing of products or services has reached the framework for meeting social and cultural values. It is a business that conducts business with its own marketing ethics and provides beneficial benefits to customers using this code in every part of the business process. Consumers must recognize this competitive advantage. This puts pressure on companies to sell socially ethical and responsible services and products. This will establish an ethical deal