THE INFLUENCE OF TV ADVERTISING ON CONSUMER BRAND PREFERENCE

Profile advertisement is a marketing communication tool for informing prospective customers about purchasing goods and services and convincing them. The purpose of the advertisement is also to provide information to raise awareness of the products and services to be advertised and persuade consumers not only to purchase but to act and make purchase decisions (Ayanwale et al., 2005 ). In today's competitive market, marketers face challenges in developing effective TV commercials, so they need to go beyond notifications, receive education and promote their customers.

Adeolu B. Ayanwale et al. Study on 'Advertising effect on consumer's brand preference' This study is based on a survey of 315 randomly selected food and beverage consumers in Ibadan and Lair's Lagos in the southwestern part of Nigeria, to Brunita's consumer preference I studied the role of the affecting advertisement. As a result, it was found that advertisements of men and women, and various age groups are also influenced by brand preferences. 38.73% of consumers expressed preference for Burumbita in foods and beverages of various brands under study. 71.43% of the respondents of all the media used in the advertisement of Brunitta likes TV advertisements the most.

With the rise of national advertising, manufacturer's brand or national brand (NB) is widely recognized, consumers choose their favorite brands and are faithful to them. Over time, manufacturers will have a greater impact on the final demand of their products and better negotiating power can be obtained when dealing with retailers (Grant 1987). Retailer margins declined sharply and the ability to determine consumer prices declined (Borden 1967). Decades ago, private brands first appeared in the United States and European India about 10 years ago, became inexpensive and inferior products. They are called "generics" and are usually not the name of a retailer, but a simple script with a white solid background has only the name of the product such as "milk" or "butter". Most basic foods, canned foods, and paper products that are offered at a low price are competing with the lowest price products in this category.

They are not prepared for the technology to change the way we approach consumers. Traditionally, big brands attract consumers through television commercials. For decades, brands and marketers have spent a great deal of money on television commercials - how consumers use television, how consumers understand TV advertising, how consumers respond to television commercials How to buy the best spot on TV. Only major brands have the funds to participate in this work. But now the world is different. TV time has been dramatically shortened and replaced by iPhone, iPad, Android time. In fact, today, 75% of TV viewers are multitasking. If 75% of the viewers are doing other things such as work, reading, Facebook, Twitter, adventure, message, what kind of attention will these television advertisements attract? In particular, many of these obstacles may include cheaper advertising methods, so even small players can participate.