The Influence of the Halo Effect

"Hello effect" is a term used in social psychology. The Halo effect basically notices the good characteristics of people and assumes they have other good characteristics. Please make prejudice judgment based on appearance. Hello effect affects our lives in various ways. And I do not even feel it. I have witnessed the halo effect occurring in many aspects of me.

Note: For terminology, the halo effect is technically positive and negative. However, sometimes a halo effect is used to refer to a positive effect, and an angular effect is used to refer to a negative effect. This is sometimes referred to as the "reverse halo effect" even though the horn effect actually refers to the same type of acknowledgment bias. Hello effect affects viewpoint of others. With this in mind, please consider from the perspective of positive and negative impact. In other words, just because someone has a positive characteristic (such as physical attraction) should not put them on the pedestal immediately. Again, it is not necessary to immediately ignore it because there is a minus feature.

This prejudice is known as the halo effect, which has a big impact on your persuasive success. Hello effect means that the judgment of a particular function tends to influence the judgment of other unrelated functions. For example, attractive people tend to be more capable, more beautiful than others. Who are they? "They" are the same person, Percy Bernic. As CEO of ABB, he was widely recognized as one of the world's best business leaders when the company's performance was good in the mid-1990s. A few years later, the company encountered difficulties, then the characteristics of Barnivik were seen in quite different ways. Meanwhile, his personality may undergo a fundamental change (perhaps all worship is in his mind). But perhaps the obvious function, the company's performance, will fundamentally influence how other people see features that are not so obvious.