The Influence of the Color of the Paper in Memory Recall

Memory refers to a psychological process that encodes information in reservation and search environments. (Dzulkifli & Mustafar, 2013) Cognitive psychologists are still studying how human cognition treats memory. Many variables have been proposed to facilitate retrieval of one of the operations and color variables. Color is the most influential aspect that can improve student's learning skills. (Denby, 2002). Studies have shown that colors may affect memory in some way.

Recent research has investigated the difference between people's memory and color memories. The result shows that people remember more colors. When people are asked to remember things and colors, color memory increases considerably. Even if people try to remember words and things, color has the greatest influence on recollection. It is important to check how visual information (color) is processed. It is equally important to understand color vision theory. The mechanism of neuroanatomical data combined with color vision theory helps to understand how the brain perceives color and how color perception interacts with the memory process.

According to the classical concept of "memory color effect", memory colors directly affect the appearance of the actual color of the object. Friendliness with objects - color associations mean expectations for the color of a particular instance of an object, and that desire forms its perception of its actual color. Thus, the effect of memory color indicates that the color appearance depends on the object displaying the color, and the viewer's experience and previous knowledge. For example, the observer may know that the banana is yellow. Does this knowledge affect how viewers see the actual color of bananas? Or will she or he be able to perceive and evaluate the actual color independently of previous knowledge?

Memory color effect The concept of "memory color" was created by Ewald Hering in 1878. He associates it with the idea that typical color knowledge influences the perception of the actual color of the given object. However, the fact that an observer knows the typical color (ie memory color) of a particular object does not necessarily mean that this knowledge affects how to see the color of the actual object. Therefore it is prudent to distinguish the concept of memory color from the concept of memory color to the color appearance. Therefore, not all studies on memory colors are related to memory color effects.