The Influence of Eastman Kodak Company on Photography

Eastman Kodak Advertising (Undated) Leica launched a compact 35 mm camera in 1925. This compact machine revolutionized the way photographers transport cameras as photographers can shoot separately in every situation. (Uk.leica-camera.com, n.p.) Leica is considered a luxury brand camera that was carefully made and guarantees exactly the quality of the image it produces. Leica is still a camera manufacturer that has a photo gallery in Frankfurt, Los Angeles, New York, Salzburg, Tokyo and replaces works of Magnum photographer.

Eastman Kodak started business in 1888 after George Eastman (Yesman Color Legacy) got a photographic film patent in 1885. Kodak is also the first company to announce a commercially successful color film and timely acquire 90% of the photo consumable market. Unfortunately, with the introduction of digital technology, Kodak experienced an astonishing decline in the late 1990s and early 2000s as it was unable to respond quickly to the field of constantly changing consumer photography.

Kodak is officially known as the Eastman Kodak Company. Founder George Eastman (1888) acquired and developed a patent that changes the way we see things in still life. Eastman introduced Easy Photography, the first simple click camera, photographic equipment, film, paper, and color chemicals. Kodak achieved profitability in the 1990s. ("Construction of Foundation", n.d.). Kodak developed the basic technology of digital camera in 1975, but it was abolished due to concern that threatening movie business (Williams, 2013). Kodak abandoned the biggest technology development in the film industry. Because without a traditional movie they could not see the future. As digital cameras are faster and more efficient than traditional films, Kodak's sales have dramatically declined. Ultimately Kodak will lose market share in the US and the world due to competition with other companies

Eastman Kodak is a company that pioneered cutting edge film technology, but in order to make Ke a viable competitor in the film industry, we needed to change our business strategy. When film and photographic equipment innovators, especially the 1879 dry coater specialist entered the photography industry, Eastman was considered a differentiating factor as other companies could not imitate their early technology It was. Another aspect of Eastman Kodak's philosophy is to provide their skills to everyone at affordable prices. By implementing a large-scale production process, costs can be reduced. Since mass production can not be done without high demands, Eastman Kodak invested heavily in advertisements to promote the practicality of portable portable cameras.