Recognizing the importance of face-to-face communication between individuals is one of the most important parts of communication. It allows us all to see the personal experience of the world. The process is simple, the brain actively selects, organizes and interprets stimuli to handle experience. Even before we communicate, we will see things concerning the receiver. Is this a bad thing we have heard about them before?
Face proportions and facial expressions are very important to determine origin, emotional orientation, quality of health, and some social information. From birth, face is important in personal social exchange. Since facial expression recognition involves a wide range and diverse range of brains, facial expressions are very complex. Sometimes, the damaged part of the brain can lead to a specific obstacle to understanding the face and a loss of performance. Face recognition is an important neural mechanism that everyone in society uses every day. Jeffrey and Rhodes wrote that these faces represent "a wealth of information we use to guide social interaction." Emotions play an important role in our social interaction. The recognition of facial positive or negative emotions affects how individuals recognize and process their faces.
Social interaction is a facing process involving behavior, reaction, and adaptation between two or more individuals. The purpose of social interaction is to communicate with others. Social interactions include all languages, including body language and customs. Owen Goffman, one of the pioneers of this theoretical perspective, highlighted the importance of control over social interaction. According to Goffman, during a dialogue, an individual controls the behavior of other participants, gets the necessary information, and tries to control their perception of their image. If there is a risk that the interaction will end before an individual wishes, there are several steps to save it. The conversation partner can respond to different expectations, he or she can ignore certain events, or he or she can solve the obvious problem
Communication is a process normally done between individuals, but it is also active at other levels. Because individuals rarely act isolatedly, it is important for people to understand each other when communicating. In indigenous culture in particular, many face-to-face communication depends on symbols. The two who are seeking communication understand each other best, based on common cultural orientation, such as idioms, technical terms, and symbols. For example, symbols are often arbitrary and depend on the context of a particular social or cultural group, they need to be recognized, understood and evaluated (Adler and Rodman 1994, 8).