The Importance of Identifying and Adapting to Cultural Differences

International trade is an important and important part of the business world today. Possibility to acquire or lose trade at the first meeting to understand (or not) cultural and cultural differences. Your understanding of cultural differences can lay your foundation on your reputation and the way you do business in other countries of the world.

In today's business environment you need to understand that you may need to abandon your sensitivity and take the necessary steps to complete the transaction in order to be successful internationally. Is it really worth losing millions of dollar contracts to claim that someone adheres to our view on gender equality? Maybe no

For example, while in some countries the use of child labor is culturally acceptable, bribery to civil servants in other countries is considered part of the normal process of the bidding process.

In some cases, refusing to trade with these people could result in loss of transactions, but your position on human rights and corruption enhances your reputation in other countries, bringing more benefits in the long run I will. Say conscience, do the right thing, etc.)

Power distances, individualism, masculinity, female sex, uncertainty avoidance, and short / long term positioning are some concepts that need to be considered very carefully. Most importantly, in order for connectivity to be important for an ongoing business relationship, you must understand the culture of people you are dealing with. Like many people and circumstances around the world, the first impression is important and you will not want to unconsciously show rude to the people in the country you want to deal with. Like many people and circumstances around the world, the first impression is important. I do not want to show people I do not respect who does not respect the country you want to deal with.

Western culture still dominates the business world, but the growing Asian market is rapidly opening up and expanding. Many of the accepted body language norms in the West tell the opposite from east. Direct Western eye contact in the West is often related to honesty, attention and respect. However, in many eastern countries this is not respected. Clothes, time, and many other factors also influence.

To understand people and their behavior, it is important to understand their literature and art. Different people have different cultures and beliefs, but sometimes they can adapt to the culture they are exposed to. Many cultural developments have been taking place in India for many years. Indian rich cultural activities are due to the influence of many colonists in the county. In addition, Indian culture is enriched by the languages ​​people speak and the religions they practice.

In many cases, cultural differences can be easily identified, so it is easy to adapt, but the others are much more difficult. An example of cultural differences that is easy to adapt may be "personal space". People who feel that the necessity of personal space is not defined, but decide the necessity of a limited range of personal space when doing work and communicating with other people Cultural background. People who "need" some sense of space may feel "supporting" themselves when working with others. The lack of 'personal space' can be equally uncomfortable for one person, due to lack of intimacy desirable for others. This "private space" example shows that some cultural differences are obvious and adaptable is easy.

In this regard, Kalyanpur and Harry (1999) discusses the importance of cultural reciprocity as an important driving force for cultural differences. Cultural reciprocity represents the process of common collaboration involving individuals, families and other agencies (Slide 33). Cultural reciprocity raises the assumption that individuals and families with cultural diversity may influence the educational process of children. In other words, educators showing cultural reciprocity will participate in "acceptability" when trying to adapt to cultural differences. Kalyanpur and Harry (1999) identified four key steps in building a mutual attitude.