The Importance of Color and Allignment in Design

In addition, typography has a major impact on the design's effectiveness and effectiveness. In typography typography can be used to integrate overall theme, tone and design information, because design can create a comprehensive and skilled design in response to layout, grid and color choice (The Basics of Typography, Bailey, 2011). There are several typographical ways that you can consider to create a comprehensive design such as text guidance, tracking, kerning etc. Leading represents the amount of space between lines of text and is a powerful asset as it may affect the readability of long text blocks.

Color is a powerful force that passes over to the hands of designers. It attracts your eyes, evokes emotions, and conveys meaning. In a widely quoted study entitled "Influence of Color in Marketing" to give an idea of ​​the importance of color, researchers found that 90% of people for a product quickly make decisions about products I found out that. Color base only

Experienced designers have a deep understanding of the relationship between color and design. However, new designers tend to ignore the influence of color on their minds, but instead choose to design with their favorite color. Are you thinking about how your design will affect your audience even if you are familiar with the color wheel and how you complement complementary colors or similar colors? Hick's Law contains the time it takes for someone to make a decision. If people have more choices to choose from, they will take longer to decide. Because the burden of decision becomes too large, it may take a long time to choose not to make a decision. That's why I often find short menus in restaurants.

Color plays an important role in design. The colors affect people's behavior and you can see that they are using specific colors to describe your brand. However, with regard to the logo, it is more important to independently design the design without requiring a brand palette. Not only because I am color blind, this is very important to me. It is very important as it provides versatility for imaging. In most cases, when printing a logo, embroidered on a T-shirt or a hat, or using it on a network, that medium occupies the majority. If your logo is confined to black and white, it needs to be as symbolic as its color - that is why this is my first logo design rule. Please make sure your logo looks as good as monochrome!