The Impact of Mcdonalds in East Asia

As I remember, my mother will take me to a McDonald after taking day care. It happens once a week and I am always excited. Part of the reason is that it is the only place I know of being able to run around in the theater while eating a happy meal with a toy. Not only does this make me happy, but I really like the experience of McDonald's, so my mother can do a few jobs. At Golden Arches East, James L. Watson studied how McDonald 's fast food culture attracts people in cities in East Asia, especially how companies are related to American culture.

McDonald's is mature in Europe, Middle East, Asia / Pacific Islands and Africa. The expansion in Europe is mainly in Germany, France, and the United Kingdom. In Asia, the general manager said the Chinese market has important possibilities. McDonald's adjusted the menu project according to various local cultures, such as Teriyaki Mac in Japan, Filleto Fish in China, and rum in place of beef in India. McDonald 's revenue for the second quarter of 2009 (as of March 31, 2009) was 7.5 billion dollars, a decrease of 7% from the $ 6.08 billion in the same period last year. However, operating income increased 2% to $ 1.6 billion from $ 1.65 billion. The majority of the decline in sales was attributable to the company's restaurant sales declining 10% to $ 3.8 billion from $ 4.3 billion in the prior year.

In this survey we will examine concretely the use of McDonald 's management information system in South Asia. When we saw the global impact of McDonald 's, we thought that BigMac was the leader of fast food restaurants chain. However, in South Asia, the situation is different as KFC has built a larger market in this area. McDonald 's BigMac failed due to a flaw in their information and research who did not confirm that their beef products would not be welcomed by some of the South Asian countries that India exceeded the list. This suggests the lack of information and data that may help McDonald's release various foods and meals in this area (McDonalds, 2011).