The Hidden Agenda of the News Media

Hidden agenda of news media People use many different sources of information to gain knowledge about current events. In the United States, historically, mass media and television were the main sources of information. Over the past decade, Internet - based news sites and talk - show programs have become a viable alternative to traditional media. Clearly, the latest news media is very different from their "old" ones in spreading information, but they share some of the same issues when reporting news.

Core: The agenda setting is that the news media enhances public awareness and focuses on unresolved issues. Most studies on agenda setting have two basic assumptions: (1) news and media do not reflect reality; they filter and shape it; (2) more important media One of the most important aspects of the concept of role of agenda setting is the time frame of this phenomenon. Furthermore, the possibility of agenda setting will differ if media is different. The agenda setting theory seems to be very suitable for helping us understand the universal role of media (such as political communication system).

These are issues surrounding the theory of agenda setting. Agenda setting theory refers to a method of determining which problem is which problem becomes the attention of the world. The two professors have recorded important relationships during the problem of the Chapel Hill citizens in New South Wales province, these issues are important, and the local and national media have also presented stories. . It is impossible to measure the extent to which media will affect public opinion, but the agenda setting theory is still very valuable in understanding how the mass media will affect people's real perception .

They are borrowing from this theory when critics claim that there is an agenda for particular media. The scope of the agenda can range from free prejudice at the press to the cruel capitalist morality in the movie. For example, the agenda setting theory describes phenomena such as rising public opinion about smoking. Smoking is regarded as a personal health problem until the mass media starts taking a standpoint of smoking cessation. Through various media campaigns to promote advertising, publicity campaigns, and smoking cessation empathy, the mass media moved smoking to public places, making it a public health issue rather than an individual's health problem (Dearing & Rogers, 1996). Recently, reports on natural disasters attract attention in news. However, as the news coverage disappeared, public interest also weakened.