The Growth of the Television and Television Networks

At the New York World Exposition in 1939, when the RCA head David Sarnoff showed TRK-12, which can be purchased for the first time, that television made a debut with the masses in the United States. Sarnoff also launched the TV network broadcasting team by granting the opening ceremony and show event rights to the newly created NBC and finally broadcasting the afternoon of two hours and broadcast time of approximately one hour. In the evening, we now know "golden time".

This article focuses on the contemporary brand strategy of the American television network adapting to the increasingly obscure market of the broadcast television network. At the moment, the core issue that we think the US network is facing is decisive - what is the appearance of the television network in the post broadcasting era? Comparing controversies of modern brands and industry news with historical efforts, this article seeks to understand the vision of the future American broadcast network of television. It specifically considers NBC, and its recent efforts involve developing online distribution service Hulu as a destination brand different from the network itself.

Let's take a look at the history of television and video technology. In the late 1940s / early 1950s, a broadcasting TV network appeared. In the early days, these companies (NBC, CBS, etc.) sent a central signal to neighboring cities such as New York to Philadelphia and then sent to other places such as Detroit, Chicago, so "chain network" It was called. (First, use the chain's physical coaxial cable, then use a dedicated microwave link). The television network is an early example of a centralized content delivery platform. This tree structure begins with the middle trunk. The central trunk functions like a local station and leaves each receiver. This is not an unfamiliar network structure; when we use CDN we see it on airline schedules and Internet streaming and broadcasting.

Local television stations existed in front of the television network. It appeared from the 1940's to the early 1950's because television capable of receiving VHF (ultra-short wave) signal became popular. Most of these very early contents were produced by the radio itself, the tradition that continues to this day, and the local news broadcast. When the television network was formed in the early 1950's, they bought a local broadcaster in major markets such as the northeast, the midwest, and the california. But to maintain media independence and to prevent large enterprises from monopolizing the media perspective (and to protect the owners of some major television stations), the Federal Communications Commission has a single group All American television families whose owned radio does not collectively exceed 39%