The Growth of Cliptomania

The growth of online business has grown dramatically in recent years. Cliptomania is a small, family-run e-commerce company that sells ear clips (Brown, De Hayes, Hoffer, Martin, & Perkins, 2012, page 308). The initial development of Cliptomania was very discreet, so the company experienced a rich strategic dilemma. The first strategic dilemma the company faces when building and building a new e-commerce business is to create a website for business operation and to make it fully operational.

Cliptomania, LLC is an online store selling clip earrings (also called holeless earrings) only in the United States, Canada, Ireland, Australia and New Zealand. At the end of 1999, the Santo family - father Jim, mother Candy and daughter Christy began their e - commerce in New Jersey under the name of Clipmania. Cliptomania is currently operated in a low leverage in Indiana housing. It's not easy to start a new business, but they do not know anything about e-commerce, but with their patience, perseverance, enthusiasm, they have succeeded. To date, Cliptomania has become the most successful online store for selling clip earrings (Brown, Dehayes, Hoffer, Martin, Perkins, 2012). However, in order to achieve such a result, they must experience many difficulties and challenges. Strategic problems and recommendations

Today, Cliptomania sells clip earrings in the US, Canada, Ireland, Australia and New Zealand. However, overseas sales have some challenges. Language is one of the most difficult tasks. Many overseas people can read and write English, but overseas sales of Cliptomania are limited to English-speaking countries. It is also a task to verify the validity of credit cards of overseas customers. In addition, due to additional taxes, import duties, and higher shipping costs, Cliptomania will be difficult to compete with local dealers. Other problems such as excessive customs clearance procedures (eg UK) and theft (eg Mexico) are also major obstacles to Santos' products (Brown et al., 2012).