The Growth of and Transformation of Social Media

Telephone conversations are more than manual (such as face-to-face discussions) or asynchronous (such as e-mail), not synchronous (live chat etc.). The higher the social presence, the greater the social impact that the communication partners have on their behaviors. (Kaplan & Haenlein, 2010). The theory of richness of media is based on the assumption that the purpose of any communication is to address ambiguity and reduce uncertainty. It points out that the media has different levels of wealth - that is, it allows the amount of information to be propagated in a given time interval - and some media are more effective than others is.

Today, social media is important for business growth, but getting a lot of attention is not always the main purpose at all times. Social media is an innovative web tool that enables today's companies to offer the cheapest and most effective marketing methods. However, although this is the most valuable web tool of this century, many brands are concerned about the wrong side of social media.

As Internet users increase, social media users will also increase. As social media users increase, business owners have the opportunity to expand their reach. Given the large number of social media users today, marketing products and services via social media is a very effective marketing strategy. By marketing through social media, business owners can acquire more customers. Now most people own and use social media in their daily lives. Excellent social media management can appeal to a wide range of potential consumers. As fans, they can also interact with your social profile. In addition, many companies often link blogs, websites, and web pages from social media to visitors. In addition, most social and information status updates can be used to encourage users and guide them as they make purchase decisions.

There is no doubt that social media has made major changes over the years (Mangold and Faulds, 2009). This big change in social media and the extent to which consumers rely on social media to make purchasing decisions has led marketers to fully realize the potential of social media. The emergence of social media dramatically changed society and influenced consumers' behavior to scan information on different social media to read other consumer perceptions of the products or services they want to purchase ( Todaro, 2007).