The Great Wal-Mart Of China

When Wal-Mart sent a senior management team to China in 1994, they were responsible for researching a huge undeveloped market with more than 100 cities and over a million people. The external environment that Wal-Mart is challenging to enter the Chinese market is complicated. Wal-Mart has opened a supermarket to meet the needs of people in the new Chinese market. They want to continue as well as participate in US business models.

For Wal-Mart China, we have adopted five SVNS sustainable development projects. First, the sustainable store and management strategy will help Wal-Mart China reduce costs and reduce the scale of Wal-Mart China operation. Secondly, developing sustainable products such as food, electronic textiles, product packaging, etc. can extend the sustainability supply chain and compliance of those businesses. Third, improving the efficiency of the supply chain not only reduces costs but also reduces the footprint of the entire supply chain. Fourth, good communication with stakeholders is another important issue in their business. Fifth, Wal-Mart China also made the sustainable supply chain more successful by sharing its experience with suppliers or suppliers. Sixth, Wal-Mart China uses T5 energy-saving bulbs and duplex copies to reduce energy waste in business.

Currently, Wal-Mart is changing its business in China. In the past few years, with the relaxation of government regulations, the Chinese retail industry and its distribution and logistics infrastructure have been significantly opened up. For Wal-Mart, this means that its business strategy will undergo a major change, and now it seems that by China's fast-growing economy it will achieve profitable growth. In order to develop a new strategy, Wal-Mart needs to decide what kind of problem faces short-term and long-term. One of the problems is that the business model used in the United States is not directly ported to China. For example, in the United States, Wal-Mart has gained a competitive advantage by placing stores in small towns. On the other hand, China will not support this structure. In China, economic growth is concentrated in coastal areas supporting urban residents.

China is the fastest growing market in the world, with 170 cities and more than 3 billion residents living. China is a great country that Walmart is enjoying in America. Currently, Wal-Mart operates a variety of store formats in China, including Super Mall, Sam Club and neighboring markets. As of August 5, 2010, Wal-Mart has 189 units in 101 cities and has created more than 50,000 jobs in China (Wal-Mart Global Website). China has offered Wal-Mart the opportunity to enter a huge market driven by cost effectiveness. Wal-Mart imports about 7,000 US goods to China, which allows Chinese consumers to enjoy the same type and quality as similar products in the US at Wal-Mart stores. Wal-Mart recognizes that in order to prosper in the market of the same size as China, it needs to adapt to the local values ​​and fully understand the Chinese shopping pattern.