The General Idea of Marketing

The general idea of ​​marketing marketing is the process of manufacturing, promotion and sale of products. Manufacturers can find a way to gain profits from products using 4p 4p is as follows. * Product * Promotion * Place * Price manufacturers must make the following decisions. Products * How many products will you sell? 4 p is an important part of the product from the factory to the store.

Before you understand the evolution of marketing concepts, it is necessary to have a broad idea of ​​the definition of marketing. Here, the author provides definitions of several major authoritative sources. According to the American Marketing Association 's 2007 report, "Marketing is an organization that creates, conveys and delivers value to customers and manages customer relationships in a way that will benefit the organization and its stakeholders The American Marketing Association, 2007). The UK Chartered Marketing Association believes that "marketing is a management process that can beneficially identify, forecast and meet customer needs" (UK Chartered Marketing Association, 2010). Philip Cotler, the father of modern marketing management, once defined marketing as "meeting the needs and meeting needs through the exchange process" (Kotler, 1984).

In the business world, the concept of marketing is often called transfer of goods and services from the general business philosophy to the customer management process. In the marketing process, you need to identify specific problems or develop and develop products that meet your needs. Another aspect of marketing is to determine the selling price of the product. Here, manufacturers need to analyze their costs before displaying the price on the product. After this stage, producers select their own distribution route (third product) and contact the consumer who is definitely in need of the product.