The Future of Retail in Africa

"What is the next step in the retail industry in Africa?" Let's cancel some disclaimers. Bad infrastructure? Yes. Is it lower than the world average Internet penetration rate? of course. Is the service bad? understood. However, these indicators can only explain half of the problem. In the face of these problems, there was innovative innovation that often gives Western countries access to financing.

Remember also that Africa has never began fairly. Natural resources and creativity have never been a problem in this country, but the African continent has aimed to derive value from the world's "free" market and supply chain. Buy chocolate - 75% of the world's cacao production comes from Africa, but annual turnover is only 5% of $ 100 billion. Recently, this delay has forced the local brand to sit down and consider new ways to reform the screenplay.

By catching up with other retail competition, it is expected that African consumers with world-recognized perceptions will see brands that cater to them in an unprecedented way. As local companies use online and offline channels, Africa is ready to educate the world's ultimate retail experience

If you have read our global retail future report, you will know that this publication is not an actual macro trend for the African retail industry. There are many reports showing the region's economic growth rate, the spread of e-commerce, trial retailing, and shopping habits every millennium - this list continues

Instead, we are emphasizing five tactical opportunities that you can take to drive retail innovation you have won your next award. These trends indicate the goals expected of shoppers and the demands they will begin to ask you.

I think that all retailers need two elements of change to survive in the future. The first one is trial retailing. Will retailers create experiences at stores where customers are searching for destinations? This needs to be enhanced with a digital mobile connection. These are the two elements of the change we are very concerned about at Starbucks. Have you ever created such experiences in our store? Do you extend this experience to the experience of digital mobile? We are convinced that if we do these two things well, we can differentiate our products from our products and create demand.

The Indigo Fair has started. The future of the retail industry is local, and I have never had more confidence in this vision than ever before. Although small but not extensive, 1 M independent retailers in the US can survive in far more post-apocalyptic world than large retailers, the Indigo Fair wants them to prosper I am helping. First, closing large competitors creates open spaces for small stores. The lack of demand for offline shoppers is not the killing of chain stores. In the face of fierce competition, this is excessive expansion and excessive debt. As these chains collapse by themselves, a more flexible independent company has been stepping down to meet the demand for offline shopping. Since 2011 Borders bankruptcy, the number of independent bookstores in the US has increased by an average of nearly 10% per year.