The Four P's of Marketing and the iPhone 3G

In 2006, with the launch of Iphone 3 g, Apple gained popularity in the mobile industry. Iphone 3 g succeeded and then it was said in May 2009 that it is an upgrade version of a previous version and released a sister version of Iphone 3 gs which is supposed to supplement all areas not reached. The main purpose of this is to analyze the Apple iPhone market. We will investigate ad technology, target group, and customer base. In this article we will analyze the palm of the major competitors and Nokia / Rim (strengths, weaknesses, opportunities, threats).

The basic technology of iPhone is LCD. The first three iPhones, the original iPhone, iPhone 3G, and iPhone 3GS are 480 pixels x 320 pixels. This is the exact number of pixels on each screen. For iPhone 6 and iPhone 4, the screen will be upgraded to a 960 x 640 pixel screen. iPhone 5 and iPhone 5s have increased screen resolution to 640 x 1136 pixels. The iPhone 6 and iPhone 6 Plus have been changed to two different screen sizes, 1334 pixels by 750 pixels, and in 1920 this time the iPhone 619 became the real 1080p screen. × 1080 pixels For iPhone 6 Plus and later versions, iPhone 6s Plus, iPhone 7 Plus, and iPhone 8 Plus, assets are required to achieve three times the resolution. Afterwards, these models scales these assets to fit the actual screen size.

During the event period, Apple announced the first version with iPhone 3GS, the first hardware update since the first iPhone, and "S" (representing "speed") next to that name. It looks the same as iPhone 3G, hardware has been greatly improved. 256 MB or RAM, 600 MHz ARM CPU, video enabled 3 MP rear camera, high speed Bluetooth and Wi-Fi, up to 32 MB storage space In their 2009 quarterly report, Apple released 54 M iPod, 10.3 M Mac , And announced that it sold 20.7 million iPhones and generated a revenue of 3.65 billion dollars. The cumulative sales volume of iPhone in 2009 reached 33.5 million units. In that year, the iPhone was launched in 13 countries including China, South Korea and Saudi Arabia.