The Four Characteristics of Services Offered by Air Asia

One of the four service functions provided by AirAsia is one of the service functions provided by AirAsia. Service intangibility is inevitable, and at times it can be a challenge for all service providers. According to Pride & Ferrell (2011), the intelligence of a service can be defined as a feature that its service can not be perceived by sensation rather than physical. For example, AirAsia, which provides flight services, can not reach customers because it is a way to a specific destination.

As everyone knows, Malaysia Airlines (MAS) is one of the service companies that provides flight services to customers. MAS needs to compete with competitors in Malaysia (Asian Airlines). Both MAS and AirAsia offer similar services to customers. Most of MAS's customers are international flight customers, even MAS provides domestic and international flight services. MAS offers a much more expensive price than AirAsia (see Appendices 3 and 4). As a 5 star airline, the maintenance cost of the MAS is very high. Therefore, this will indirectly affect the price of the ticket. Therefore, MAS targets these high income groups as target markets. According to a survey, the cost of living in Malaysia is relatively low compared to many other Asian countries. Therefore, in Malaysia only a few people can pay.

AirAsia has four marketing mix such as goods, price, place, promotion etc. AirAsia should provide better service to meet customers. AirAsia is Malaysia and the name of the first low-cost transportation vehicle in Asia is the same as the low fare airline in this region. Now, Asia's domestic name, Airasia provides lower fares by eliminating the most traditional passenger service to provide a reasonable and accessible air travel to everyone. Airasia offers a completely different kind of service to all citizens and the world travelers that fulfill the advantages of this country. By providing much cheaper air fares than traditional full service airlines, AirAsia places Malaysia's aviation industry on a world map, allowing people to feel that attendance and get closer to that area . Link together

AirAsia will expand the flight service between Singapore and Bangkok by arranging a second flight daily for existing flights. This recent development is within one month after the Thai · AirAsia · Asia business started the first international flight to Singapore in early February this year. AirAsia offers a round-trip fare between Singapore and Bangkok at S $ 23.99 (INR 1055). It is well below the minimum fare SGD $ 56 (Rs.2461) provided by the full service operator. This difference is important for AirAsia, the Asia Pacific headquarters of many multinational corporations, so business trips are inevitable.