The Fetishism of Coffee in America

There are many necessities of American superstition; one of them is coffee. It is well known that many professional coffee shops, such as Starbucks, Petz, Coffee Bean, have high demand for coffee. In many cases, consumers ignore the origin of things and how they are manufactured. An important factor in production is the producer. Consumers do not pay adequate attention to ethical handling and wages of producers. In this article we will focus on the premise of Karl Marx on the direct relationship between product fetishism and coffee production focusing on the value of coffee and the impact that coffee beans directly on farmers and their families .

The theory of commodity fetishism (German: Warenfetischismus) began with the mention of Karl Marx to fetishism and fetishism in the analysis of religious superstition, and criticism of the beliefs of political economists. Marx borrowed the concept of "Fetishism" by Charles de Bros' "Fetish God" (1760) and proposed a materialism of religious origin. In addition, in the 1840's, the philosophical discussion on Auguste Conde's fetishism and the psychological interpretation of Ludwig Foilbach's religion also influenced the development of Markus's commodity fetishism.

Marx said in 1842 that fetishism was raised by a reply to Karl Heinrich Hermes' newspaper articles that defended the Prussian state for religious reasons. Hermes agrees with German philosopher Hegel that fetishism is the most primitive religious form. Marx argues against this argument and regards the definition of Hermes's religion as a definition that raises the "transcendence of sensuous desires" of mankind. On the contrary, Marx said fetishism is a "religion of religious desire" and that illusion of appetite induces fetish worshipers to believe that inanimate objects will create natural features to satisfy the desires of worshiper. Hence the savage desires of worshipers will crush the superstition when it ceases to serve.

The religious beliefs of the Orissa state religion will become known in America in various names - Vodin, Yoruba, Obea, Sunteria, Ochoa, Kumina and Kandomre. European Christians invented a ridiculous "fetishism" grammar to explain the devotion of Orisha. Indeed, fetish discourse has become a well-designed cultural grammar that has become a racial theory for centuries of Western religion, aesthetics, philosophy, anthropology, psychology, and material culture. In addition to scholarly superstitious discourse, there are more populists developed by Christian missionaries. They tend to interpret Orisha's devotion as a devil's religion. Missionaries Christianity argues that Africans worship Satan or the devil's villain in Christian mythology. More widely, the pious religion of Orissa is also ridiculed as the most fundamental form of idolatry - worship of bars and stones - and the lowest totem poles of so-called pagan religion.