The Factors That Influence Beliefs And Values (

2. There are several factors that influence the beliefs and values ​​of individuals and groups Relationship between culture / language media and land environment Sex religion / spiritual family

The influence of the group includes "social factors (influence of others) and cultural factors (the influence of values, beliefs and customs of human society)" (Elliot et al., 2010, p. 106) . Culture, subculture, and social class of people 's group have great influence on purchasing behavior. More and more technology and production technology, marketing technology (such as interactive computer games) and environmentally friendly packaging play an important role in product consumption and Freddo (Cadbury 2011). Cadbury recognized the difference in generational disparity and began to consider this. Freddo uses contemporary images, symbol colors, packages, and Freddo's fun and happy images to draw consumers' attention and target young markets. Cadbury has advertised the product as a family oriented brand and is widely recognized and trusted. Freddo is affordable and suitable for most of the population

Behavioral and psychological effects are qualitative and emotional factors that explain why the target market behaves that way. Psychological influences include attitudes, beliefs, personality, opinions, values, self-image, interests. The impact on behavior is related to customer-brand relationships from the perspective of experience, knowledge, perception and use. These include the benefits of the recognized brand, brand attributes, usage, brand loyalty, and utilization. They are important for evaluating cognitive levels and participating directly in purchasing reviews.

Everyone's values ​​and beliefs are influenced by the difference in degree of the same series of factors. These include: Each of us will be influenced more or less by these influences. Because everyone is different, the level of influence of each person is different. So, in order to understand what you are like, you have to consider the impact on your development and consider it. How do they distinguish people from being classified as children, adolescents, young people, middle-aged or elderly? Discrimination spreads to our hearts if you think that a certain age group is "best" or make assumptions about the abilities of different age groups. In the past men had more rights than usual and were considered more important than women. Hypothetical assumptions about gender, such as women and men, can still lead to errors and discrimination.