The Facebook Effect In The Business World

Social media has always encouraged business leaders to interact with their customers. And there are good reasons. According to McKinsey, companies using social technology have increased customer satisfaction by 50%, business lead by 48% and revenues by 24%.

Marc Benioff, CEO of Salesforce.com, wrote to BBC Business, "Citizens from all over the world, from the Arab Spring to the global occupational movement, are more powerful than before." "People who got together gathered, gathered a large audience, spread over political institutions to spread their messages through social networks, and saw the impact of the social revolution on business."

When Netflix announced price structure changes, customers protested 82,000 negative comments. In a few months, the company lost 800 thousand customers and accounted for two-thirds of the market value.

Lord Andrew Likierman, Dean of the London Business School said the social media is completely interfering with the company performance evaluation method.

"When I started my career, it was easy to become mediocre, no one really noticed," Likman said.

Today, enterprises can exceed traditional geographical boundaries through social media. In other words, it means that it is susceptible to confusion and competitors' desire to acquire market share.

According to Benioff, the leader says it is necessary not to circumvent this trend but to use it to communicate and interact with customers. However, the company's Facebook page requires multiple institutions with passwords.

"In order to change, socialization can not be an add-on, socialization needs to be a strategy integrated into the business process of the whole organization," he said. "New graduates entering the labor market are often shocked by the technology the employer uses to operate the company."

"They are dissatisfied with the old software system built before the birth of Mark Zuckerberg and they worked with the excellent people in the organization in the same way they do in their personal life I want to obtain information in real time. "

Updates displayed in social feeds act as "knowledge funnels" of information and become collaborative work

"Because the work itself is basically social, business applications are social like Facebook, transparent like Twitter and are not attractive like Zynga's social games."

Facebook is the world's largest social media site, and because of its size and effectiveness it should be part of every company marketing effort. Almost all target readers are using Facebook. Therefore, regardless of industry, size, focus, or method, each business must have at least one Facebook business page and maintain active posts and updates. First of all, I only apply for Facebook business page. Next, add a list of hours, places, photos etc to the page. Once you've set up your Facebook page, you should publish at least once a day for products, events, tips and tricks, business events, or any other type of content that may appeal to your target audience.

Facebook is B2B's most cost-effective social platform, especially for small businesses and start-ups. You can promote your business by creating a free Facebook page and interact with prospects. You can advertise and advertise your post for any budget. User-generated content (UGC) is a subtle way to make customers confidently express brands with confidence. For example, in the figure below, IBM employees share pictures showing their beautiful office space. IBM just re-released it and received over 3,800 favorites. These strategies can help you increase your followers and engagement

Facebook continues to announce new tools for SMEs to succeed advertising campaigns. Many of the world's largest companies use Facebook marketing, but the majority of Facebook's 65 million companies are small businesses. Company size) Facebook knows this. That's why we continue to create new tools designed to help new campaigns and start-ups grow through their advertising campaigns. The organic range of Facebook is almost gone. As of February 2014, over 500,000 organic content was posted on brand web pages only 2% of Facebook users. Therefore, for all intents and purposes, Facebook is currently the "paid game" market (see here: 1, 2, 3). Even if you display content to users on a business page, you can participate very little if you participate; if you want to make the most of Facebook's potential, you need to purchase ads.