The Exploitation Of Children In Television Advertising

Children of television commercials are changing the American culture, depriving the freedom of families, schools, companies, advertisers' mass marketing tools, television, children and their parents throughout the United States. In fact, our own wholesale is incorporated in the sales media nationwide. Within the law, advertisers use 32-year-old advertisements as young Americans as decision makers and persuade parents to purchase toys, food, drinks, clothing and other items with advertisements.

These advertisers completely ignore children's rights and treat children as products that children sell "mascot" or "ambassador" which is "product promoter" at home. Because advertisers often ban advertisers to use child characters for product advertisements, this exploitation of children on Indian television is somewhat irritating compared to other European television channels. The basic premise in Indian advertising is that children in the center of the family can give emotional stimulation to family parents to do something that will help them take care of their parents and children is. In this cultural context it is difficult to discern the role of television in education, recreation, protection of children's rights, improvement of culture and education. (Binod C. Agrawal, 2009)

Many parents believe that modern TV advertising is changing children's behavior. Children need more advertising products they like. According to them, television commercials have a great influence on children who may be forced and their parents purchase advertising products. Some parents believe that TV advertisements are the source of their knowledge. However, we can not deny the importance as a factor to promote product selection. The purpose of this research is to see if children like to watch TV, prefer prefer to watch TV rather than social activities, physical activities, development activities, or simply as a leisure activity . Television commercials also teach children about many problems. It also helps to plant good habits and citizenship. This point can not be ignored. Today's interactive TV is a sea of ​​huge knowledge, old generation is robbed

As everyone knows, there are a lot of children in America watching TV too much. The company uses this advantageous opportunity because television is the "main medium for advertising children" (Desrochers & Holt, 2007, p.198). Watching TV also means seeing advertisements and advertisements. As children become attractive groups there is no doubt that advertising for children will spend billions of dollars a year. - Advertisement shapes how you look at gender. Media is a powerful tool because most of the information that is communicated, shared, or exchanged around the world occurs through media. One of its biggest objectives is advertising. This is a form of communication that is designed to always influence viewers, viewers, or readers to purchase a specific product, product, or service.