The Evolution of Color Perception and Gender Differences

Introduction The world around us is full of colors - bright blue, beautiful pink, and ornate red - except that it is not. The sun causes all visible colors of human beings, except for one color (Van & Khouw, n.d.), The colors of the rainbow are all absorbed by colorless particles. Unfortunately, there is no color uniformity in the world. Male red is another female orange, why? Many factors influence color perception, but one aspect of gender is a natural difference.

As for gender, there are various concepts of "color". In the black community, men with dark tones are considered "assassins" or "robbers", and men with a bright color tone are considered "scholars" and "college graduates". A similar hypothesis is for women. People who are dark-skinned stereotypes are considered "resonate" and "slam streets", while thin-skinned women think of "elegant" and "educated" angels. According to The Root, "Researchers at the University of Florida said that in 2011 women with thin skin are sentenced to imprisonment for 12% less than black skin women."

Science prove that color can change the state of the mood, physiology and behavior of the audience. There are also sex differences. For example, women are more sensitive to bright colors than men. Black and purple are associated with "strong / strong / hurricane", red stimulus is associated with "slightly / comfortable". Please see the section on Splitit homepage below. The color is a mixture of black and purple, all related to luxury and sophistication. Whitespace is well-known as a landing page design method that creates contrast and is useful for conversions. The CTA button is the contrasting blue-green color that is receiving the most attention. At the same time, recommended videos use the following emotional marketing strategies and social evidence.

One of the most interesting discoveries about the relationship between color and psychology arises from studies showing that depression can make a big difference in color perception and change the perception of different colors into gray. According to the article by Caroline Gregoire of Huffington Post, it is reported as follows. "... The researchers saw 48 Swatches to 127 university students after sad videos and funny videos - those who saw sad clips were determined more than people who saw cheerful short films It gives suggestions to them in color, incorrect recognition of less color "