The End of Large Department Stores and Malls

The biggest department stores in the mid 1960s were Macy's, Hudson and Marshall Field. Hudson has 25 stories, the second floor of the 4 basement floors is an underground store, of which 60 stores account for 25% of the store operations. At the peak of the middle of the century, Hudson employs over 12,000 employees and welcomes 100,000 shoppers every day. Hudson has its own telephone exchange (parliament) and even the third largest switch in the country, only the Pentagon and Bell systems are bigger. In all major cities, department stores in the city center are huge, with elevators and escalators.

Department stores in this region and around the world finally became various entertainment experiences. Even with the emergence of large shopping malls, there is nothing to calm down the popularity of department stores - instead it is an integral part of the shopping center's experience. Mr. David Macadam, CEO of the Middle East Shopping Center Council, pointed out that Dubai of Bloomingdale in Dubai Mall is a good example. He said that the right size, the correct layout, countless different items together will create a "visual treasure trove" of wonderful things.

There are various kinds of shopping centers all over the world. Super Mall is a very large shopping mall with at least 5 department stores and 300 stores. This type of shopping mall attracts consumers from a wide range of radius (up to 160 km). Regional malls can include at least two department stores or "anchor stores". Small-scale shopping centers are often referred to as open air centers or mini-markets, which are connected to grocery stores and supermarkets. Small shopping malls will never contain the same features as large shopping malls such as indoor plazas, but they will be closed to the weather and customer preferences.

Think about the number of times you go to the mall. You usually enter through a store like a department store. So, if you are the manager, you may want to know if a store visitor will continue to another shop in the store, or you want to find products you want out of the store. I gave a couple of acquisition indicators. Let's explain the metric of behavior, that is, the behavior the user actually performs at the site. A common way to measure the quality of content is to spend time on the site. Are they actually reading or viewing the content of the page after the user visits your site? Or are they leaving soon? If the user spends more time on the page, it is more likely to take key actions such as signing up for a newsletter or purchasing a product.

Large department stores such as Macy's Inc. usually partner with a large shopping center, but it is necessary to abandon the best thing for the company, but what such decision will be like for the whole mall culture Do you give influence? There is no doubt that a large department store exists only to bring traffic there. So what happens when they leave? Many shopping centers are busy looking for alternatives to space. In order to gain insight, it may be useful to know how department stores treat contacts and negotiations with shopkeepers like Simon Property Group LP. How much do these companies care about the impact of opening stores on mall culture and consumer traffic?