The Effects of Advertising on Self Image

As mentioned above, unrealistic media images are very common. This causes the illusion that a woman that matches the ideal appears to be normal, not an exception. Continued comparison with these ideas led to the development of the theory, which was called contribution of media exposure to the perception of viewer's social reality (Von Vonderen and Kinnally 53). The reproducibility of these images may affect the ability of the individual to understand that the image is not practical.

These images from movies, television, various ads attack women; they often produce unrealized images of how they should appear. It may cause anorexia, bulimia, low self-esteem, many other problems. Of course, these images also affect men's expectation for what women should act on "behaviors" and what they should see. For any child, parents can help them form a more healthy attitude toward their body. Being a good role model is always helpful. First of all, it is important to avoid judging your body shape, charm, or appeal with weight loss. On the contrary, focusing on the positive importance of health and diet leads to good habits and more healthy body images.

Over the years, people have always believed that idealized body images displayed in advertisements have a negative impact on women's perception of self-concept and body image. Researchers believe that the idealized image of a woman's body in advertising has a direct or indirect adverse effect on female body image satisfaction, self-concept, and in extreme cases, feeding behavior It is. According to Lucas, Crowson, OaposFallon, and Melton (1999), the thin ideal woman's body depicted on the media is consistent with an increase in eating disorders. "This thinks that women and young girls will apply unnecessary pressure to advertise and portray the most successful image, adapting to a particular body image, rather than their learning or economic independence image"