The Effectiveness of the Techniques Used in Film Trailers in Persuading Their Target Audiences

The effectiveness of the movie trailer technology in persuading the target audience is communication. The main purpose of the media is to entertain and to entertain. Television, newspaper / magazine, advertisement, the Internet are the media of the most well-known form. Trailers are designed to advertise movies and give a good impression in a short period of time so people can go to the movies or buy movies to make money for the people involved. The selected trailer was "Charlie's angle - full throttle" and "Terminator 3 - rise of machine".

The theater 's trailer had a great influence on the concept of the movie. Because it left the first impression on the movie, it must be made correctly. The trailer has the greatest influence on viewers and is a cost-effective marketing method. A combination of sound and images is a very effective way to attract viewers to watch movies. The trailer uses a sound to convey the message. (Bir, 2010) For large budget movies, the distribution company may decide to post multiple trailers because the marketing budget is high assigned. Most trailers are created at the same time as you create or edit a movie. Including movie trailers can be seen on news channels, music channels, etc. Because there are many channels, viewers are scattered. The 30-second trailer is popular with marketers because it allows you to quickly see movies and is cost-effective. (2011 Chando)

Analysis of Halloween movie trailer I decided to see a trailer of 1978 called John Carpenter's Halloween. The purpose of the trailer is to tease viewers who want to watch a movie, but at the same time to create genres through traditional recognition and create opinions in the audience's mind. My trailer type is cross generic terrorism and I am attracted to a wide range of target audiences. The type of fear is reflected in the scenario including blood and violence. - Halloween This is a dark and desolate Halloween night, and Sal and Jess are her best friends. And I spend the night watching movies at Thrall's house. Knock, knock, knock, "Monkey, who is at the door, would you like me to answer?", Jess cried on the second floor, has hair in the toilet. "Well, cool Jess, it might be a little troublesome trick or healer," Sal replied. Jess stands up from the sofa and walks near the door and checks who it is through the peephole.