The Effect of Social Media

30% of Americans are using social media sites (Facebook, Twitter etc.) to get news and information (Pew Research Center). As an example of this, there are bulletins, headlines, fake news, how to add 'twists', and much information about our favorite celebrities. For example, recent issues such as the arrest of Justin Bieber and "way to vine" seem to override present and more important issues such as unemployment and homelessness.

The impact of social media is not only physical and psychological, but also social. In addition to productivity and focus, look at the great adverse effects of social media on democracy over the past few years. When scrolling through social media, these systems eliminate forced triggers that tend to exacerbate our prejudice rather than giving knowledge and intelligence. Technology companies are competing for how much time they spend on their products and how often they check them. Our users are their main resource. You can use Facebook, Instagram, Twitter, Snapchat etc for free, but those people still need to eat. To earn money, these companies sell data gathered about us and their users, and sell it to advertisers and other third parties.

While the use of social media is becoming common, companies in many industries are integrating social media into their communication strategies, but the interaction of social media is the attitude and behavior of consumers and its underlying There are few marketing surveys that clarify the impact on the process. Most of the existing research deals with the characteristics of social media and how it differs from traditional media in challenging marketing strategies (eg Kietzmann, Hermkens, McCarthy, and Silvestre, 2011). These studies are more descriptive than experience (Laroche, Habibi, & Richard, 2013), and the findings on social media interactions vary widely. There is a strong desire to encourage more social media interactions to promote the company's continued existence in modern markets (Kaplan & Haenlein, 2010), but the results are not definitive so far.

The influence of social media interaction on consumer-brand relation: Three countries study of brand recognition and marketing behavior