The Effect of Skinny Models in Advertising on Egptian Women's Self-Perception

Introduction The exposure of idealized images on advertisements has long been an area of ​​extensive media research. Many researchers suggest that looking at repetitive information displayed in advertisements may affect people's behavior, attitudes, and perceptions. One area that many researchers are interested in is how the idealized model number in advertising affects women's ideal weight perception. When a woman observes a thin model, several studies suggest that they are ideal female statements that are intentional or unintentional in society and compare them to those models.

Billions of young women are suffering from the expression of the "perfect body" of the media. Information drawn on women through advertising has an influence on the recognition of people's beauty and size. This bombardment forced women to compare themselves with these unrealistic photo shopping models that function in the fashion world and advertise their products. All these editorials and unhealthy ideals are rapidly increasing and are causing eating disorders for young women! People who advertise our products are very thin because they put the image in the head of the woman.

To prove how the media should find light in the body of a woman, there are many thin women in advertisements. For this reason, many women are beginning to think that they will never suffer as much as the model women displayed on advertisements. This can lead to many eating disorders such as bulimia, anorexia nervosa and overeating. These eating disorders are very difficult and are often caused by body image problems. Young people are in a state of war and never have problems with the body image. Looking at the poster of the model, it becomes very thin and accepted in general. The media has emphasized thin encouragement. It leads to thinking to society that thinness is very acceptable and thin-walled people are healthier than others. Many women are a little disappointed in the image of the body when seeing magazines and movies or seeing advertisements.

Looking at a model that is too thin in the media does not increase women's self-esteem, self-esteem or self-image. The thinness indicated by the model provides a role model that is neither feasible nor biologically relevant and is not beneficial for women. I like Moe's book chapter, she discussed the history of women's body statues. She included a section about the Miss America contest. I think that it is very interesting that the average bust weight hip measurement (inch) of women was 32-25-35 at the beginning of the 1921 tournament. A flat chest enters, and some women even restrain their chests to flatten them. Surprisingly, the body image of a woman changed with time. Miss America 's body weight has drastically decreased over the years, mean bust - weight - hip measurements have decreased by about 2 inches. Today, bigger chest and thinner body seems to be fashionable. Anorexia rate