The Effect of Consumers on Other Stakeholders When Using the Products of the Organization

Impact of supermarket consumers on other stakeholders Supermarket consumers pollute the environment and harm human health The biggest and only threat to life on Earth is global warming. . The overall social and environmental cost of food transport is £ 9 billion, which has a major impact on road congestion, accidents, climate change, and noise and air pollution.

Consumers are the largest external stakeholder group within the organization. It induces consumers to select products or services from potentially numerous alternative products or services (thus selecting organizations). They usually do this by estimating what they are getting against the price they have to pay. The money they pay for products and services represents the impact on the organization and reflects the value obtained from the organization. As long as the price of the product or service produced by the organization is less than the value perceived by the consumer, they continue to purchase the product or service and support the organization. When consumers refuse to pay the price required by the organization, they usually stop their support and the organization loses important stakeholders.

In this business world, organizations need to understand consumer behavior in purchasing products in order to effectively sell products and services. As a result, organizations often investigate consumer behavior to determine whether consumers purchase products or services, and how to decide not to purchase and why. (Neal, 1999) Understanding how customers buy products and services, whether they are small businesses or organizations, responds to consumer needs and satisfies their satisfaction, It helps growth. Marketers place emphasis on psychology and sociology in order to better understand the behavior of consumers. Therefore, companies need to use all the information of the marketing strategy to meet the needs of targeted consumers.