The Effect of Advertising on Women's Body Image

Advertisements are always about appearance. It is also about information and it is truly satisfactory. There is no doubt that women's advertising has increased dramatically, apparently becoming an important part of people's lives in this way. Recently, with the development of advertisements, it is becoming more and more positive to the public. It is undeniable that a negative scenario to form a woman's identity is included in advertisements. However, most people in modern society believe that such advertisements can have a great deal of harmful influence on female sexual identity, like low self esteem.

The influence on the body image of a woman after being exposed to a thin ideal subject image in the media. Women's junior college students who have different levels of self-differentiation of body images have developed a series of advertisements that draw thin ladies (ideal for adults) to determine whether the ideal exposure to slimming enhances physical dissatisfaction and reduces self-esteem Body image). This study may provide evidence of possible associations between physical dissatisfaction and the ideal body shape in advertisements.

Women can see the most important influence of the media on physical image and self-esteem, but men are certainly not immune to "ideal" body images. Men looking at male model ads and muscular optimized actors tend to feel negative about their bodies and feel dissatisfied with their muscles (Hargreaves & Tiggemann, 2009). (1) images of celebrities on Instagram, (2) unknown, equally attractive peer images on Instagram, (3) a series of managed travel images on Instagram. Naturally, people who saw the celebrities and accompanying persons were more displeased with negative emotions and physical bodies than those who saw the trip. This effect is adjusted or explained by comparison of appearance